The simulator models the consequences of experience changes — not their causes. You define what changes (e.g. UL throughput improves). The model calculates what that means for CEI, NPS, and revenue. Outputs shown as ranges, not point estimates, reflecting 78% model confidence.
Experience simulator
Model the CEI, NPS, and revenue impact of subscriber experience changes before they happen.
Scenario inputs
Subscribers
334K
Tier mix
H 18% / M 51% / L 31%
Current CEI
48
NPS dist.
P 14% / Pa 55% / D 31%
Top service
Microsoft Teams
ARPU
£38/mo
DL throughput band
UL throughput band
Top service quality
Time on 4G %42% → 42%
Distress flags
Care contact rate5.2% → 5.2%
Complaint rate1.8% → 1.8%
Speed test rate8.4% → 8.4%
These inputs represent subscriber experience quality as measured by the system. They do not model network infrastructure, geography, or pricing. You define what changes. The model calculates consequences.
4 / 8 / 12 weeks · 6 months
Define a scenario on the left and run the simulation to see projected impact.
How the simulator works
1
Choose an archetype
Select which subscriber persona you want to model.
2
Define what changes
Adjust one or more of the six experience quality inputs — throughput bands, service quality, 4G time, or distress rates.
3
The model calculates consequences
CEI impact is mathematically exact. NPS projection uses our calibration against Meridian Mobile's actual NPS. Revenue uses archetype ARPU averages.
4
You own the causal assumption
The simulator tells you what a given experience change would mean. Whether that change is achievable — and how — is your call.
Saved scenarios
Remote Worker — uplink fix only
Archetype: Remote Worker
UL throughput: Poor → Good
All other inputs: unchanged
Projected CEI: 53–57
Evening Streamer — 5G upgrade experience
Archetype: Evening Streamer
DL throughput: Good → Excellent
Service quality: Good → Excellent
Projected CEI: 83–87