The Artificial Society — 6 archetypes · 4.2M subscribers
Subscribers clustered by stable behavioural patterns. Updated weekly.
Heavy evening data user, typically 25–44, suburban or urban. Streams premium video on flagship handsets after work. High ARPU, low care contact rate. Most loyal segment.
- →CEI stable at 74 (+1 vs last week)
- →Netflix quality: Good
- →No significant distress signals
- →12,400 subscribers eligible for 5G upgrade
Daily commuter on rail or road, 25–54, mixed urban. Audio-first usage on the move with bursts of messaging. Moderate ARPU, sensitive to handover quality on commuter corridors.
- →CEI flat at 61 (0 vs last week)
- →Spotify quality: Good
- →Handover failures stable on M4 corridor
- →No archetype-level distress signals
Home-based knowledge worker, 30–55, predominantly rural or semi-rural. Heavy uplink usage on video conferencing during business hours. High ARPU but high network sensitivity — uplink degradation is felt immediately.
- →CEI dropped to 48 (-9 vs last week)
- →Microsoft Teams quality: Fair → Poor
- →Speed test usage up 34% in affected subscribers
- →3,400 high-value subscribers showing churn signals
Low-data, voice-first subscribers, typically 55+, static. Minimal expectation of network performance beyond reliable voice. Long tenure, low churn, low-touch but high satisfaction.
- →CEI stable at 82 (0 vs last week)
- →Voice quality: Excellent
- →No archetype-level signals
- →Tenure profile continues to lengthen
16–34, urban, smartphone-dominant. Continuous short-form video, messaging and social. Heavy OTT voice via WhatsApp / FaceTime. Price-sensitive, low loyalty, fast switchers.
- →CEI eased to 66 (-2 vs last week)
- →TikTok / Instagram quality: Good
- →34% of archetype now primarily WiFi-calling
- →ARPU at risk if OTT voice trend continues
16–24, term-time mobile, mid-range handsets. Heavy video and mobile gaming. Tariff-driven loyalty, family-plan dependents, latency-sensitive on gaming.
- →CEI flat at 57
- →YouTube quality: Good · Gaming latency: Fair
- →No notable distress signals this week
- →Term-time data usage steady
Archetypes are inferred from 24 of 28 input fields across BSS, CRM, network KPI summaries, DPI summaries and NPS calibration. No cell-level data is used.