Society events
Automatically generated when subscriber or archetype signals cross thresholds. Updated daily.
Remote Worker archetype CEI in sustained decline
3 days agoCEI for the Remote Worker archetype has fallen 9pts in 7 days and 18pts over 30 days. 334,000 subscribers affected. 3,400 high-value subscribers showing concurrent churn signals. Primary driver: Microsoft Teams uplink throughput degradation.
Speed test spike — distress signal in North Wales
3 days agoSpeed test usage among Remote Worker subscribers in North Wales has increased 34% week-on-week. 18,400 affected subscribers. Correlates with CEI decline. No formal complaints filed yet — pre-complaint distress window.
34% of Social Scrollers switching to WiFi calling
8 days agoDPI summary shows 34% of Social Scroller archetype is primarily using WhatsApp or FaceTime for voice, bypassing native voice service. ARPU impact risk if trend continues.
Evening Streamers primed for 5G upgrade
1 day agoEvening Streamer archetype CEI is up 4pts this week. Premium handset penetration is 67%. 12,400 subscribers have data_usage_band = very-high. Optimal window for a targeted 5G upgrade offer.
Light Caller archetype CEI recovery confirmed
Resolved 12 days agoFollowing proactive care outreach to 4,200 Light Caller subscribers in the South West region last month, CEI for this archetype has recovered from 71 to 82. Detractor risk eliminated.
Monthly churn rate up 0.3% — driven by Remote Worker archetype
2 days agoActual churn rate this month is 2.1%, up from 1.8% last month. Archetype analysis shows Remote Worker accounts for 71% of incremental churn. Society snapshot predicted this 3 weeks ago.